Learn How to Lead People to Uncommon Success
The content found in the FUEL to Lead Masterclasses is compiled from experiences with Marion Laboratories and its founder Ewing Marion Kauffman (Mr. K), a young entrepreneur who started a pharmaceutical company that grew to be the envy of the industry. Mr. K later instilled his leadership principles and innovation with Major League Baseball and created the most successful expansion team in history. His success was no coincidence and resulted from his lifelong learning of how to lead people to uncommon success.
Masterclass participants will be introduced to Mr. K’s true, timeless principles and will learn how to get the most from their people. Mr. K always encouraged his associates as leaders to “care about people and expect a lot from them,” and participants will walk away knowing how to lead in this manner, as it regards to developing winning strategy, executing strategy, professional sales and understanding people as individuals. Our goal is to ensure all participants will be powerfully enabled by our FUEL toolset, of over 120 “things to do” to make an immediate difference in your organization.
The open discussions throughout the series will be facilitated by Dr. Myles Gartland, Dean of Rockhurst University’s Helzberg School of Business. Participants will learn from other successful executives and add to their professional network.
FUEL to Lead Masterclasses
Developing Winning Strategies Masterclass
Two, 90-minute webinars on how to simply develop and execute strategies.
August 14 & 16, 2024
Improving Sales Effectiveness Masterclass
Two, 90-minute webinars on the key principles of professional strategy and selling.
September 11 & 13, 2024
Management by Strengths Masterclass
One, 90-minute webinar on how to optimize the diversity of communications styles among teams and customers.
October 4, 2024
Operational Leadership Masterclass
Two, 90-minute webinars that focus on operational excellence and execution.
November 13 & 15, 2024
Developing Winning Strategies Masterclass
Learn actionable ways to develop and execute winning strategies.
We have all experienced a planning process that ends with a plan that never gets touched again. One of Mr. K’s executive associates described plans as “BS, three-holed-punched.”
Our masterclass will avoid this type of planning. Instead, we discuss approaches that have been proven to be quick, simple and easy to implement. We will focus on successful planning tools, such as:
Your customer-driven value discipline
Planning for drivers of change in your industry
Analytic tools for your market and portfolio product review
Addressing problem solving effectively to create winning strategies
Tactical innovation and strategic alignment audit
Approaches for leading your people through change
Organizational structure and strategy in support of your plan
Roles and responsibilities
Improving Sales Effectiveness Masterclass
There is a science to successful sales strategies and how to best conduct a sales or account management call. Whether you lead the sales team or not, you’ll benefit from understanding this area of business.
Through this masterclass, you’ll learn:
Myths and realities regarding sales, including the characteristics of the best sales professionals
How to choose the right sales strategy for your business, based on your product, service and/or customers
The five essentials of successful selling:
Planning the call
Probing for goals and confirmation
Presenting goals
Identifying cues
What to do when the customer is moving toward the sale
What to do if the customer is moving away from the sale
When and how to close the sale
How to put pressure on the right objective
Management By Strengths Masterclass
Build your relationship skills and enable collaboration among team members by focusing on the diversity of individual strengths with this masterclass. Bring a team member!
Management by Strengths (MBS) is a proprietary tool that will be a part of the FUEL Masterclasses. MBS helps leaders and teams learn to communicate and collaborate effectively.
The core of MBS is developing your ability to understand your dominant communication styles.
The four temperaments you will learn to identify vary from individual to individual in terms of how they manage relationships.
As a participant, you will be provided with a brief questionnaire that will identify your temperament and how others best communicate with you.
You will learn how the MBS tool may be used to help strengthen customer relationships.
Webinar will feature special guest Mike Postlewait, Owner, Management By Strengths
Operational Leadership Masterclass
Successful strategic planning is only the first step in reaching your business objectives.
Executing, or driving operational effectiveness, is the next critical action that an executive must take to reach the organization’s goals. These webinars focus on essential practices for executing strategic plans, such as:
Hiring and retaining best practices
Powerful team leadership initiatives
Onboarding best practices
Engaging your team with purpose
Achieving clarity of direction
Conducting ongoing performance counseling that works for you and your team members
Coaching for continuous improvement
Awards and rewards for impact
Maintaining consistent consequences and resources